In efforts to help non-profit organizations, Facebook today announced a new donate button that allows users to easily donate to a non-profit.
The Donate Button on Facebook isn’t new, it’s actually been in place since 2013 for a limited number of non-profits such as the Red Cross and American Cancer Society. Now, the Donate button is open to all of Facebook which operates a non-profit Facebook page.
When users click on the Donate Button they will receive a warning that Facebook is not affiliated with the company and then the user will be sent to the non-profits donation page on their own web site. Facebook at this time is not helping with the donation portion of the transaction except for those select few organization’s that Facebook endorses.