Last fall Rite Aid rejected Apple Pay as a way for its customers to pay for purchases but today they’ve had a chance of tune, announcing that they would start accepting Apple Pay beginning August 15th.
In addition to Apple Pay, they plan to also support Google’s Android Pay to keep the customers on those devices happy too.
When Rite Aid rejected Apple Pay last October, they went with MCX or Merchant Customer Exchange method of payment called CurrentC. CurrentC is expected to launch in Q3 of 2015 along with other major retailers like CVS, Walmart, Best Buy, and Target. However, since late last year – other companies part of MCX have also begun accepting Apple Pay like Target and Best Buy.
Based on a recent survey conducted by AGC, 70% of users that have used Apple Pay would more likely go to a store that accepts Apple Pay. Apple Pay is inevitable and will be a part of every store in the country by the end of 2020, mark my words! You either adapt to technology trends or you shutter your business, there is no in between any more.