The Blu-ray Disc Association has just announced that it will begin licensing the Ultra HD Blu-ray technology VERY soon just in time for the holiday season.
The new Ultra HD format from Blu-ray will allow for 4K resolution video (3,840 x 2,160) and up to 60 frames per second on a 66GB double-layer or 100GB triple-layer discs. The association said that they would begin issuing licenses beginning August 24th and that should mean that we could see the format in stores towards the end of September, if not sooner.
With Ultra HD being hard to stream unless you have an extremely fast connection, the whole industry is betting on the Ultra HD Blu-Ray will bring back sales for movie buyers without the fast internet speeds to handle streaming such large formats. It’s not clear that the demand will be there because consumers not only need a Blu-ray player but also a TV capable of handing the higher 4K resolutions, something that many Americans do not yet own.
“Ultra HD is expected to ramp up quickly over the next few years as it grows in popularity, availability, and affordability within the market for TV sets,” according to Paul Erickson, senior analyst at IHS Technology. “The ability to consume Ultra HD content during this time, however, is a question mark due to variables such as Ultra HD broadcast offerings and household bandwidth for Ultra HD streaming. Ultra HD Blu-ray aids consumer adoption of Ultra HD by providing an immediate, tangible way to watch Ultra HD content that completely bypasses service provider and bandwidth-based variables.”