Netflix is always getting blamed for using too much bandwidth by ISP’s and upstream providers. This is partly because over 36% of US Internet traffic is Netflix streaming and this number is going to grow dramatically next year as 4K Ultra-HD becomes more popular. In fact, this holiday season is the most successful year yet for selling Ultra-HD TV’s.
To help save bandwidth costs for Netflix and you, the media streaming company has begun re-encoding its entire video collection with a bit-rate that should lead to nearly 20% in bandwidth savings. While it does not seem like a lot, just 20% could make a drastic impact when you are already accounting for over 36% of the US Internet traffic.
The new bit-rate changes will not happen over night and will likely take many months to complete the conversion. Once all said and done, Netflix will pay less for bandwidth, the Internet won’t be so clogged, and customers of the streaming service will require less bandwidth to stream HD and UHD content.
In addition to changes with their bitrates of videos, Netflix continues to research the possibility of using peer-to-peer technology for content distribution but it’s a very difficult task when dealing with multi-gigabyte sized videos.
American’s love their video streaming, so either the content must be delivered in a different manner or the Internet pipes must get a lot larger to accommodate for the extra data flowing and will soon be flowing with 4K and future high resolution formats. Will we soon see Virtual Reality Streaming service? It can’t be too far off the mark!