Amazon Acquires Video Start-up Elemental

Elemental is in the business that makes software to help entertainment and media companies record live and on-demand videos which are then used on broadcast networks. They also reformat the videos for digital formats for tablets, phones, and PC’s.

The acquisition brings together Elemental’s leading video solutions with the AWS Cloud platform to provide media and entertainment companies with a range of integrated solutions to efficiently and economically scale video infrastructures as the media industry increasingly moves to internet based delivery.

“Elemental shares Amazon’s passion for invention and putting the customer first,” said Andy Jassy, Senior Vice President of Amazon Web Services. “Together, we’ll collaborate on deeper technology integration’s and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers.”

Elemental will continue to run under a separate brand from Amazon Web Services. The two companies expect for the deal to be finalized by the end of the fourth quarter of 2015.

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James is the owner and editor-in-chief of Geek Inspector. He enjoys technology, motorcycles, traveling, and spending time with his family.

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